Search Engine Marketing is one of the most popular forms of online marketing. Search Engine Marketing is commonly called SEM Marketing. All businesses with an online presence use SEM to reach a broader audience segment and increase sales.
As the competition increases in the online market, more and more businesses are now rooting to avail of SEM services to stay ahead in the game.
Understanding Search Engine Marketing
In simple words, Search Engine Marketing is a form of paid advertisement, where businesses pay to rank higher on the search page of web browsers. SEM marketing involves bidding on high-ranking keywords that users search for on the respective search browsers. When you bid for a keyword, your business or product will appear on the search page when a user searches for anything using that Keyword.
Types of SEM Paid ads
There are different types of paid ads which come under Search Engine Marketing. Some of them are:
- Google Ads
- Pay per Click
- Mobile Ads
- Product Listing Ads
Why SEM Marketing Is Important To Your Business
According to reports, businesses are spending more than $35 billion on paid ads. This proves that most companies actively do SEM Marketing to stay relevant and sell their products.
SEM Marketing has proven to be one of the digital world’s most influential and result-bringing forms of marketing. The power of SEM ads is that it takes your product to a user’s feed when they are searching for something related to your product.
This doesn’t feel invasive to the user and makes them interested in your product. Think of how many businesses are in the same line as you have put their products online. Search Engine Marketing is used to stand out and reach the user’s search page.
Another reason why SEM is preferred is that it gives detailed insight into the performance of the ads being run. This helps you in optimizing your ads based on the data for ROI.
How To Promote Your Business using Search Engine Marketing
Search Engine Marketing Service is an excellent investment for your business. Here’s the complete breakdown of how you can promote your business using SEM. Since Google Ads is one of the most popular forms of SEM ads, let’s go through how you can run SEM ads on Google.
It is the first level of an AdWords account structure. A campaign consists of ad groups and keywords. Properly build a campaign to ensure your ad’s base is strong. You also have to decide on the budget when setting up a campaign. The best way to set up a campaign budget is to divide the amount you are planning to spend between the total number of days your ad will be running.
An ad group is a sub-category of campaigns containing different types of keywords. When a user searches for a relevant keyword, google ads will pick up any one kind of ad from the ad group and take it to your user’s search page.
Keywords and Ad Bidding
Keywords are the most important part of SEM marketing ads. Google uses an auction system to rank each Keyword and assign a bidding price for them.
The bid amount is the money an advertiser is open to paying for that specific Keyword. Therefore, the bid amount plays a crucial role in ranking each Keyword. However, the Second Auction System determines the amount an advertiser has to pay. In this system, the highest bidder pays an ad’s second highest bid amount.
A quality score is a way to measure your ad Quality. The better your score is, the higher your ad will rank. Google calculates this quality score through customer feedback and click-through rates.
Ad Text and Landing Page
The Landing page has to be personalized and high-converting. Google will measure the quality of the landing page by checking its relevance to your ad. A relevant ad text and post-click landing page are for a good quality score.
SEM vs SEO
A lot of times, people confuse SEM Marketing with SEO. Although both are fairly similar, the key difference is that SEM is done for paid traffic, whereas SEO brings organic traffic.
Search Engine Optimization in digital marketing is a long process requiring creating relevant content and correctly placing keywords. In addition, you have to generate backlinks as well to ensure results from SEO.
SEM, on the other hand, is not that complex. By spending some amount, you can land yourself on users’ search pages without having to put in too much of your time and resources. For SEM marketing, all you need is:
- Bid on the Right Keyword
- Create a high-converting landing page
- A good ad
Search Engine Marketing is a powerful tool to help your business rank higher and achieve good ROI. With a digital team by your side that will provide quality Search Engine Marketing Services, you can easily navigate SEM ads and promote your business.